Landing page development

A landing page is a one-page site with a single job: turn a visitor into an enquiry. No menu with ten sections, no «about us» for the sake of it. Only the path from the customer's problem to the button.

You need one in three cases: you are launching ads and need a page for a specific query; you are releasing a new product and want to test demand; you are running a time-limited promotion.

If the task is to present the company as a whole — services, cases, team — a landing page will not be enough. Then you need a corporate website.

There is no universal structure, but the logic repeats: hook, explain, remove objections, ask for action.

• First screen. In three seconds it is clear what is offered and to whom
• The problem. The customer recognises their situation and keeps reading
• Solution and benefits. Not a feature list but what the person gets
• Proof. Cases, reviews, numbers, logos
• Objections. Price, timing, guarantees — what stops people deciding
• One call to action. The same one throughout the page

We design this structure before the visuals: prototype and copy first, appearance second. The reverse order gives a beautiful page that does not sell.

If the page is built for paid traffic, it gets requirements a regular site does not have.

Match the ad. Someone clicked «fridge repair in 2 hours» — the first screen must show fridge repair, not a general service catalog. Otherwise they leave and the budget is spent for nothing.

Speed. Half of mobile visitors leave if a page takes more than three seconds. We ship light code without heavy page builders.

Analytics from day one. We set up goals so you see cost per enquiry, not visit counts. Without that, ads cannot be optimised.

A turnkey landing page starts from $1,000, launch from 7 days. That covers the prototype, copy, design, build, forms, WhatsApp and analytics.

The price depends on the number of content blocks, whether custom illustrations and animations are needed, whether copy and photos exist, and how many integrations we connect (CRM, payments, booking calendar).

What does not raise the price: mobile responsiveness, baseline speed, hosting and domain setup — always included.

We will say so honestly if one page cannot solve the task. A landing page works poorly when you have many services for different audiences, when customers compare for a long time, when you need a filtered catalog or online payments.

In those cases look at an online store or a catalog with integrations. And if enquiry volume is already high and managers drown in repetitive questions, add a chatbot.