Catalogs & integrations

A catalog is a product showcase without a cart or payments. You need it when the deal goes through a manager anyway: in B2B, when selling equipment, spare parts or building materials.

What matters to the customer is finding the right item, comparing specs and sending a request. Online payment does not fit that flow — prices are often individual and depend on volume.

If you sell retail at fixed prices, you need an online store with a cart and payments.

In a catalog of thousands of items, navigation decides everything. People do not search for «a pump» but for a pump with a specific flow rate, head and port diameter.

We study the structure of your data and build filters around the parameters people actually choose by. We add item comparison, compatibility lookup and a quick price request from the product page.

Maintaining a catalog by hand is pointless — the data goes stale faster than anyone can update it.

We set up a regular exchange: products, specs, prices and stock are pulled from 1C or your system on a schedule. A new item appears in accounting — it appears on the site by itself.

We work with 1C, Excel exports, Google Sheets and any system with an API.

A catalog often becomes the point where several systems meet: accounting, CRM, suppliers, marketplaces.

We set up two-way exchange via API: enquiries go to the CRM, statuses come back to the site, supplier price lists are pulled automatically. If a system has no API, we discuss workarounds and are honest about the limits.

When the task outgrows a website and becomes an internal system with roles and accounting, that is web service development.

A catalog with integrations starts from $1,000. The range is wide because much depends on the state of your data: a clean 1C export and chaos in Excel are different projects.

We look at the shape of your data first and quote after that. Sometimes it turns out that tidying up the accounting side first is the cheaper move — we say that directly too.