Why an MVP
An MVP is the first version of a product that solves one user problem completely and tests whether people will pay for it. Not a trimmed-down version of everything at once, but a single flow taken to a working state. 6–8 weeks, from $3,000.
The main reason products fail is that they are built whole, on guesses about what the user needs. A year of development, full functionality, launch — and it turns out people use one feature out of twenty, and the one they needed was the twenty-first.
An MVP flips the order: a minimal version and real users first, development based on what they do second. It is cheaper to be wrong on an MVP than on a finished product.