In short. Kaspi is the dominant payment method in Kazakhstan, and there are several ways to connect it to a website: QR and link payments, Kaspi Red instalments, ordinary card acquiring, and the Kaspi Магазин marketplace. The choice depends on what you sell and whether you want sales on your own site or on a third-party platform.
| Method | What it is | Best for |
|---|---|---|
| Kaspi QR / Pay | Payment by QR code or link | Services, one-off payments, on your site |
| Kaspi Red | Instalments, buy now pay later | Higher-priced goods — lifts conversion |
| Card acquiring | Ordinary card payment | Universal, for any store |
| Kaspi Магазин | A storefront inside the Kaspi app | A marketplace — but not your own site |
The options
First, separate two things: paying on your site and selling inside Kaspi. Kaspi QR, Red instalments and card acquiring embed into your site — the customer pays without leaving it. Kaspi Магазин is a storefront inside the Kaspi app: a separate marketplace where you rent space and compete on price.
What you need to connect it
To accept payments you need a registered business and a contract with Kaspi or an acquiring bank. Then the technical part: a payment module is added on the site side, payment is tied to the cart or form, and after a successful payment the order goes into your system while the customer gets a receipt. That part is on us.
Building it into the site
On a custom online store payment is built right into the cart: the customer picks a product, pays by Kaspi or card and sees confirmation instantly, while the order lands in your CRM. On a wholesale catalogue it is a pay button or an invoice per request.
On a website builder the choice is limited to what the platform allows — often a jump to a third-party payment screen where some buyers drop off.
Common mistakes
- Only Kaspi Магазин and no site of your own — you depend entirely on someone else's platform
- No Kaspi Red instalments on expensive goods — you lose buyers who need to pay in parts
- Payment sends people to an external site — some never come back to finish
- Payment is not tied to your records — orders have to be moved by hand
Kaspi Магазин or your own site
A common question: why build a site if you can just list on Kaspi Магазин. It depends on the goal. Kaspi Магазин gives you ready traffic, but you sit next to competitors, compete mostly on price, pay a commission and do not own the audience. Your own site is your storefront, your brand, any promotions you like and customer data that stays with you. In practice the strongest setup is both: the site as the core plus a presence on Kaspi Магазин as another channel, not instead of the site.
The takeaway
Right is when the customer goes from product to payment without leaving your site, and the order lands in your system straight away. We connect Kaspi and card acquiring end to end and sync payment with orders and records. Store price benchmarks are on our services pages.